How does convergence impact journalism?


The evident convergence in media formats that have occurred in recent times has proved to be impactful for journalists, most notably for the loss of traditional roles.

The notion of convergence however is somewhat less shocking if we view media as a supply and demand industry and information as a product.

Many industries have been forced to evolve and develop new ways of distributing products and engaging with clientele. Mainstream or traditional journalism, for many generations, remained unchallenged in terms of delivery and was caught unprepared by the surge of technological advances that demanded industry wide manifestation.

Convergence of print media with digital news distribution has impacted journalism by:

  1. Arming everyone who owns a smartphone with the ability to distribute news.
  2. Pressuring journalists to meet an unprecedented level of consumer demands, particularly with respect to timeliness as news evolves on a minute by minute basis.
  3. Adapting the role of the journalist with new expectations to create news that is interactive, visually appealing, easily shared and competitively marketed in the social media sphere.
  4. The new parameters of news, post media convergence, make the distribution of unquantified information as readily attainable as verified sources. This ‘civilian’ news is largely indistinguishable from legitimate, professional sources.

(This is a student assignment for my journalism major (Deakin University) ALJ 215 2016 Crystal Corocher)



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